5、Google购物广告优化与问题排查

了解google购物广告优化FEED商品数据的技巧-广告系列优化最佳做法,充分发挥您的智能购物广告系列的效用。


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4、如何制作Google购物广告系列

如何设置谷歌购物广告,制作完美Google智能购物广告,Google 购物广告是让您对产品产生兴趣的好方法。


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3、如何上传商品Feed到Google Merchant Center

了解什么是Google Merchant Center的用途,使用google GMC商家平台你可以上传购物Feed,其中包含有关出售的所有产品的信息。


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2、如何创建注册Google-Merchant Center 帐户与设置

了解Google Merchant Center的 用途,谷歌 GMC注册,将Merchant Center 账号关联到Google Ads,利用Merchant Center帐号设置可以为多个网站网域提交数据Feed管理多个帐号的数据。


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1、Google Shopping购物广告视频介绍

了解什么是Google shopping购物广告,什么产品适合投放Google Shopping,广告介绍类型与功能,广告如何展现。


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Google shopping广告介绍及优势,购物广告原理及制作流程讲解。

Shopping购物广告的呈现样式,相对关键词广告的她的优势点,购物广告的投放原理及制作流程知识讲解。


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Google shopping广告政策及产品设置+网站的要求。

这节课程会讲到:Google shopping购物广告对产品详细页,电商网站需要填写的信息,购物广告政策要求。


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现场创建我们的Google Shopping广告。

这节课程我们利用一个新的广告帐户来创建我们的Shopping广告(产品分组,Shopping广告审核,通过Google Ads查看Google Shopping数据)


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如何通过Google ads帐户来投放您的Google shopping广告。

当Merchant Center产品数据通过审核后,我跟大家来讲解如何通过Google ads来创建我们的第一条Shopping广告(Shopping广告否定关键词添加,优化我们的Google shopping广告技巧,访问数据分析,优化购物流程,利用再营销提高广告成效)


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Google Merchant Center帐户的功能介绍

登陆:https://merchants.google.com 讲解如何验证网站所有权,Google商品数据中心完善,Google Feed产品上传,Google Feed表格上传,帐户权限的分配。


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注册Merchant Center帐户并关联我们的shopfiy网站和Google Ads帐户

登陆:https://merchants.google.com注册Google Merchant Center帐户并关联我们的shopfiy网站完成产品对接,并关联我们的Google Ads广告帐户。


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